Privacy Policy

This policy explains what information we collect, how we use it and what your rights are. It is written in plain language so that everyone can understand it.

Last updated: August 24, 2026

1. Who we are

NeedPS is an AI-based photo editing app operated by Interest (Interest Advertising). This policy applies to your use of the mobile app and of the needps.app website.

Data Controller:

Name: Interest (Interest Advertising)
Business / company no.: 315506311
Address: Tzin 1, Eilat, Israel
Email: need4ps@gmail.com

2. Providing information: is it mandatory?

You provide information to us voluntarily. There is no legal obligation to give us any information, and you do not have to use the service.

That said, some information is needed for the service to work, and this is what happens if you do not provide it:

A sign-in method (phone number, Google account or Apple account): without one you cannot open an account, collect credits or keep a gallery. In the iOS app you can use the service as a guest without an account.
The photo you upload and the description you write: without them there is nothing to edit; they are the service itself.
Payment details: given to the app store or to the payment processor, not to us. Without them you can use only the free edits.

3. What information we collect

3.1 Information you give us

Sign-in details: when you sign in with a phone number, the phone number is stored. When you sign in with Google or Apple, your email address, name and profile picture are also stored, to the extent the sign-in provider gives them to us. If you chose Apple's option to hide your email, we receive an Apple relay address and not your real address.
The photos you upload: sent to AI servers in order to carry out the edit you asked for.
The description you write: the free text you type to explain what edit you want.
Edit results: saved in your personal gallery.
Support requests and feedback: if you contact us on WhatsApp, by email or through the feedback form in the app, we keep the correspondence in order to provide service.

3.2 Information collected automatically

User ID (UID): a unique identifier created by Firebase to link you to your account.
Basic usage data: when you used the app, which tool you ran, how long the edit took, and technical errors.
Measurement and advertising identifiers: the website and the app run measurement tools from Meta (Facebook) that let us know which ads brought in users. Full details in section 6 and section 11.

3.3 What we do not collect

Geographic location
Contacts
Your browsing history on other websites
Credit card details: these go directly to the app store or to the payment processor and never reach us

About faces in photos: the editing tools process facial features in the photo only to carry out the edit you asked for (for example, keeping facial features intact when removing a person). We do not create or store biometric templates, and we do not use facial features to identify or verify people.

4. Why we use the information

To run the app and process your photos with AI.
To verify your identity when you sign in to your account and to manage your credits and subscription.
Quality control and troubleshooting: see section 5, which explains exactly what is kept for this purpose and for how long.
To fix faults, improve the app and add new features.
To help you through support when you contact us.
To measure our advertising: to know which ads brought in users, so as not to waste advertising budget.
To comply with legal requirements (the Israeli Privacy Protection Law, the GDPR, consumer protection law).

5. Storage of photos and descriptions on the server

This is the most important section of this document, which is why it is detailed: so that we can find and fix faults in the tools, our server keeps a copy of the edits that pass through it. Here is exactly what is kept, where, and for how long.

5.1 Your personal gallery

Results saved to your gallery, together with the original version used for the "before / after" comparison, are kept for you with no time limit until you delete them yourself or delete your account. They are not deleted automatically.

5.2 Service copy on the server (30 days)

In addition to the gallery, the server keeps a service copy of every edit: the photo you uploaded, the edit result and the description you wrote. When an edit fails, its inputs are kept too, because the failures are exactly what makes it possible to find a fault in a tool and fix it.

Why: quality control and troubleshooting. Without it, a fault that affects users cannot be reproduced and therefore cannot be fixed.
For how long: 30 days, then full automatic deletion by a mechanism of the storage provider. No request from you is needed.
Who sees it: only the service operator, through a protected admin interface. This copy is not shown to any other user and is not passed to any third party.
Account deletion: deletes this copy immediately, without waiting 30 days.
What is not done with it: it is not sold, it is not used to train artificial intelligence models, and it is not used for advertising.

6. Sharing information with third parties

We do not sell your information. However, to run the app we use external services:

6.1 AI providers for photo processing

To process the photos you upload, we send them to artificial intelligence providers located in the USA. The photos are sent only for the processing you asked for. Under these providers' terms of use, the photos are not used to train models.

OpenAI (USA): processes photos for some of the tools. OpenAI policy.
Google / Gemini (USA): used for some of the processing tools. Google policy.
fal.ai (USA): processes photos for some of the tools, and also runs the Topaz Labs upscaling engine for us. fal policy, acceptable use policy.

When you upload a photo for editing, you give explicit consent for the photo to be sent to the artificial intelligence providers listed above (outside Israel) only for the requested processing. You can withdraw this consent at any time by stopping use of the service and deleting your account.

Use of the editing tools is also subject to these providers' terms of use, and you confirm that you comply with them, including the age requirements, the ban on impersonation and the ban on using another person's likeness without their consent.

6.3 Labeling of AI-generated content

Some of our tools are based on Google models. Results created with these models carry an invisible digital watermark called SynthID, which is designed to make it possible to identify AI-generated content. The watermark is not visible, does not affect image quality and contains no identifying information about you. We do not remove it.

6.2 Infrastructure, authentication and storage

Google Firebase / Google Cloud: for sign-in authentication, storing account data, sending SMS codes, and server and storage infrastructure. Firebase policy.
Sentry (USA): monitoring of technical errors. Receives technical error data only; does not receive photos.

6.3 Payments

Invoice4U: for processing payments on the website and issuing invoices. We do not store credit card details ourselves.
RevenueCat (USA): for managing purchases and subscriptions in the mobile apps. Receives a user ID and purchase data from the stores; does not receive photos. RevenueCat policy.
Apple and Google: every in-app purchase is made and charged through the App Store or Google Play, under their privacy policies.

6.4 Advertising measurement

Meta Platforms (Facebook / Instagram, USA): receives measurement events from the website and the app: page visit, sign-up and purchase, together with a technical identifier and an ad identifier. Meta does not receive your photos, the descriptions you write or the edit results. Meta policy.
Law enforcement authorities, if required by a court order or by binding law.

In the iOS app you will be asked, in an Apple window, to allow or refuse tracking for advertising purposes. Refusing does not affect any feature of the app; it only reduces the accuracy of our advertising measurement.

7. How long we keep the information

Your personal gallery: until you delete it or your account. There is no automatic deletion.
The service copy on the server (photos and descriptions): 30 days, then automatic deletion. See section 5.2.
Account details (sign-in identifier, email, name, UID): kept for as long as you have an active account. If you ask to delete your account, we will delete them within 30 days.
Payment records and invoices: kept as required by Israeli tax law, also after the account is deleted.
Support requests: kept for up to one year for follow-up and history.
Basic usage data and server logs: kept for up to 90 days.
Encrypted identifier to prevent abuse: after an account is deleted we keep a one-way hash of the sign-in identifier, which cannot be turned back into the original value, solely to prevent one-time benefits (such as gift credits) from being received again on re-registration. The hash does not include a name, photos or any other content (legitimate interest: fraud prevention).

8. Your rights (Privacy Protection Law + GDPR)

Under the law, you have the right to:

Access: ask to see what information we keep about you.
Correction: ask us to correct information that is inaccurate, incomplete or out of date.
Deletion: ask us to delete your account and your information.
Restriction of processing: ask us to stop processing your information.
Data portability: ask for your information in a structured format.
Objection: object to certain processing, including advertising measurement.
Withdrawal of consent: withdraw consent you gave, at any time, without affecting the lawfulness of processing carried out before the withdrawal.

To exercise a right, email us at need4ps@gmail.com. We will get back to you within 30 days. You can also delete your account directly from the app (personal area, then "Delete account") and at needps.app/landing/en/delete-account, without contacting us.

9. Information security

We use accepted security measures:

HTTPS/TLS encryption of traffic.
Sign-in through Google's Firebase Authentication (SMS code verification, or a Google / Apple account).
Server-side authorization rules that prevent a user from accessing another user's information or changing their credit balance.
Access to information limited to the service operator only.

Good to know: no system in the world is 100% secure. If a serious security incident occurs, we will notify the Israeli Privacy Protection Authority as required by the Privacy Protection Law, and the affected users. For users in the European Union, notice will be given within 72 hours as required by the GDPR.

10. Transfer of information outside Israel / the European Union

The AI providers we use (OpenAI, Google / Gemini, fal.ai, and through it Topaz Labs) are located in the USA, as are Sentry, RevenueCat and Meta. When you use the app, your photos leave Israel / the European Union and are transferred to servers in the USA for processing. The transfer is made on the basis of your explicit consent and, where it applies to the relevant provider, under recognized legal mechanisms such as the European Union's Standard Contractual Clauses or the EU-US Data Privacy Framework (DPF).

11. Minors

The service is intended for people aged 18 and over, and minors may use it only with the approval of a parent or guardian. We do not knowingly collect information from minors without such approval. If you find that your child has signed up without your approval, please contact us and we will delete the account.

12. Cookies on the website

The needps.app website uses two types of cookies:

Necessary cookies: for the website to work properly and to keep you signed in. Without them the website will not work.
Meta advertising measurement cookie (_fbp): lets us know which ads brought visitors to the website.

You can block cookies in your browser settings. Blocking the measurement cookies does not affect your use of the website.

13. Changes to the policy

If we change this policy, we will update the "Last updated" date above. Material changes will be sent to you by a notice in the app or by email.

14. Contact

Questions, requests or complaints about privacy:

Email: need4ps@gmail.com
WhatsApp: through the support button in the app
Operator: Interest (Interest Advertising), business / company no. 315506311, Tzin 1, Eilat, Israel

Residents of Israel may file a complaint with the Privacy Protection Authority. Residents of the European Union whose rights have been infringed may file a complaint with the data protection authority in their country.

About this translation

This is an English translation of the original Hebrew policy, which is the binding version. Questions: need4ps@gmail.com.